Many of us make the assumption that the way we age is based on genetics. What we now know, however, is that up to 50% of the ageing we see on our skin is generated from our exposmoes – our environments and our daily lifestyle habits. UV and pollution exposure, dietary choices, stress and sleep patterns, and even our technology consumption can all significantly accelerate skin ageing.
In our modern busy lives, and in a world that’s rapidly growing, how can we get a handle on this exposome-driven skin ageing and preserve the youth and health of our skin? The skin experts at Dermalogica have brought us a solution in the form of a break-through, dual-phase, high performing serum. Introducing the NEW AGESmart Phyto-Nature Firming Serum, Dermalogica’s most advanced serum to date.
Science in a Bottle
Clinically proven to reduce visible wrinkles in four weeks, the NEW Phyto-Nature Firming Serum works in two phases: firstly, it re-activates the nature of younger skin, and secondly, it protects against future skin damage. Fusing the best of science with mother nature’s potent pharmacy, Phyto-Nature Firming Serum lifts and firms by working with the skin’s owns mechanisms to restore youth and safeguard against future environmental assault. Each of the phases is housed separately in a dual-chamber bottle to keep them potent, and then then they’re only mixed together upon application.
Reactivating the Nature of Your Younger Skin
We now understand that the ageing we see on our skin - lines, wrinkles, loss of tone - is driven by our genes AND exposome. As we get older, processes that help maintain youthful skin naturally decline, but this demise is exacerbated by lifestyle factors too. One of these key processes is the skin’s defence mechanism. Our skin is pre-programmed to fight internal and external stress, but these capabilities weaken over time, meaning the skin is more vulnerable to damage. One of our skin’s hero defenders is a powerful antioxidant called Glutathione. In an older skin versus a younger skin, there are smaller supplies of Glutathione which explains why we experience more lines and wrinkles as we age. Exposure to UV and pollution also depletes the youth-preserving supplies of Glutathione. To boost the skin’s natural defences, the NEW Phyto-Nature Firming Serum features a Glutathione peptide. This peptide is a very potent antioxidant and is therefore easily broken down, so it’s bound to Sapphire, to help shield it and infuse it deeper into the skin.
Another process the NEW Phyto-Nature Firming Serum helps to restore is the deterioration of the cells in the skin responsible for making our collagen and elastin. In older skin, this firming technology has become outdated; it’s slower and less productive which means that the skin shows more lines, wrinkles and sagging. Palmitoyl Tripeptide-28 helps to promote firmer, younger-looking skin.
Along with a decline in the skin’s defence and structure, some of our skin cells can become hostile as we get older, morphing from healthy skin cells into ‘zombie’ skin cells that accelerate skin aging by secreting harmful toxins. Another designer peptide featured in the NEW Phyto-Nature Firming Serum is Trifluoroacetyl Tripeptide-2. This advanced peptide keeps the zombie population at bay by improving the vitality of the skin.
Safe Proofing to Slow Down the Clock
In conjunction to re-programming the skin to behave younger, the second phase of the NEW Phyto-Nature Firming Serum features a blend of exclusive botanical bio-actives, designed to prevent premature skin aging driven by our exposomes. Moroccan Rockrose Extract provides a rich source of antioxidants for an extra boost of defence, while Madagascar Green Coffee reduces and controls inflammation – another contributor to premature skin ageing. Whether it’s a tight time schedule, a demanding career, or a lack of sleep, stress is a common denominator in most of our lives and it also plays a central role in skin aging. Camu Camu, a ‘youth berry’ from the Amazon is rich in vitamin C and has the ability to deflect stress from wreaking havoc on the skin.
To top off the incredible mix of youth-boosting peptides and botanicals in the NEW Phyto-Nature Firming Serum, there’s also a next-generation version of Hyaluronic Acid. It provides an instant flash firming effect on the skin, meaning you’ll see results from just one use.
How to Use Phyto Nature Firming Serum:
Phyto-Nature Firming Serum can be used twice daily. Dispense 1 – 2 pumps into the palms of your hand and blend the two serums together, then apply onto a clean face and neck. Once absorbed, follow with your moisturiser and SPF for essential daytime protection.
The NEW Phyto-Nature Firming Serum provides a radical solution to healthy, youthful skin. If you want to reduce the appearance of fine lines and wrinkles, increase luminosity and build skin resilience then sign up for our exclusive pre-launch offer starting Wednesday 21st August.