1. Brightens complexion
Intrinsic (natural) and extrinsic (environmental) factors cause structural changes in the skin, leading to uneven pigmentation.
From UV-induced “age spots” to post-inflammatory hyperpigmentation, dark spots are no match for Vitamin C: it stops the biochemical reactions that cause uneven pigmentation to effectively brighten skin from within.
2. Firms skin and reduces the appearance of fine lines and wrinkles
Another major benefit of Vitamin C is that it renews skin’s surface.
It boosts production of collagen that keeps skin looking firm, helping to reduce the appearance of fine lines and wrinkles.
3. Helps counteract the effects of free radical stress
This is where Vitamin C’s antioxidant properties really come into play. Vitamin C will fight free radical damage by neutralising the harmful molecules that enter our skin.
But – here’s the really exciting part – the latest research also shows that Vitamin C actually enhances your skin’s natural defence system, helping it to protect itself from UV and free radical stress.